Sleafordian Coaches honours late co-founder with new Plaxton

Sleafordian Coaches has honoured the memory of its late co-founder Don Broughton with the delivery of a new Volvo B8R with Plaxton Panther bodywork. It has been supplied by Alexander Dennis. 

The PSVAR compliant coach and its cherished registration mark are part of Sleafordian’s tribute to Mr Broughton, who died in 2020 at the age of 81. The business is now run by Mr Broughton’s son and daughter-in-law Mark and Lisa Broughton. Their daughter Hannah, son Tom and son-in-law Danny are also involved in operations. 

Says Mark Broughton: “My father was an inspirational figure to all his family, and he has inspired each one of us to drive the company forward. It is a very proud moment that the new coach not only has the registration DB22 SLE but will also be named Sir Donald as a fitting tribute to him. 

“It is also a statement of intent that Sleafordian continues to invest in its fleet, the environment and accessibility for all. This being our third fully accessible coach capable of carrying up to four wheelchair users, it complements our fully accessible double-decker fleet and reinforces our position in the passenger transport marketplace both in Lincolnshire and the UK.”

The new Plaxton Panther for Sleafordian Coaches is also fitted with CCTV, two TV monitors and a chrome finish on the exterior.

Adds Alexander Dennis Sales Account Manager Lee Salt: “It is a pleasure to supply this coach to Mark, Lisa and the team at Sleafordian Coaches, particularly as it has such poignant meaning to the family in memory of Don Broughton.

“We look forward to supporting the company long into the future.”