Appearance alone doesn’t make a great company, it needs substance too. But it’s proven that clothing affects actions, and the way you present yourself has many effects on the way you act.
As the saying goes: “You never get a second chance to make a good first impression.” And in the coach and bus industry, this is especially important to ensure customers return.
Well maintained vehicles play a part, but how about how your drivers are dressed?
Drivers are at the forefront of any coach and bus operation – they’re the face of the company – and their appearance will most likely give passengers their first impression of your business. Will it be a good one?
What you wear has an impact on how you are perceived, as Murray Uniforms explains this week, and the clothes you wear can change the way you perform.
Lothian Buses has recently invested in a new uniform from the supplier for its 1,900 drivers.
It’s a fit-for-purpose uniform designed with the driver in mind, enabling them to “concentrate on the customer, driving standards and all things that reflect professionalism,” says Murray Uniforms.
A uniform is a big investment, but one that could have huge benefits on a company.
With the New Year on the horizon, it may be worth reflecting on the impression you are presenting and if it’s one you would want to be greeted with.
