BTTS is set to return to the NEC Birmingham on 19-20 March 2025. For managers at coach operating businesses, the exhibition provides a valuable opportunity to equip product teams with the inspiration and connections needed to develop standoutcoach tour .
Over two days, attendees will explore the best of the UK and Ireland’s coach-friendly offerings, with over 200 exhibitors showcasing a diverse range of attractions, destinations, hotels, venues, and travel services. As well as being inspired, attendees will have the opportunity to meet face-to-face with representatives to negotiate exclusive deals, tailor itineraries, and gain expert insights to enhance tour offerings.
Explore a diverse landscape of exhibitors
The 2025 lineup features a mix of returning favourites and first-time exhibitors, all offering tailored experiences for coach groups.
For heritage and culture-focused tours, exhibitors include Blenheim Palace, Brooklands Museum, Brunel’s SS Great Britain, Berkeley Castle, and The Royal Mint Experience. Nature lovers will find new itinerary ideas with the world-renowned Eden Project, Longleat, Yorkshire Wildlife Park Resort and West Midlands Safari Park.
Operators looking to expand their group-friendly offerings can connect with exhibitors including Buckfast Abbey, Cadw, Continuum Attractions, Gulliver’s Theme Park Resorts, and Kents Cavern. Sports and entertainment venues such as Everton Football Club, Floral Pavilion Theatre, Liverpool FC Stadium Tour & Experiences and Somerset Cricket Club will also be showcasing their latest group packages.
Regional tourism bodies will be on hand to provide itinerary inspiration, with representatives from Blackpool, Cornwall, Devon, Dorset, Ireland, Liverpool, Pembrokeshire, South Devon, the Lake District, Visit Wales, and more in attendance. The Great West Way touring route adds further inspiration for multi-stop coach tours.
For those looking for group-friendly hospitality options, Aimbridge Hospitality, Brend Collection, BWH Hotels Great Britain, Cairn Hotel Group, Daniel Thwaites Hotels & Spas, Leonardo Hotels, and The QHotels Collection are among many accommodation providers featured at the show.
Specialist tour providers such as Action Tours, Albatross Travel, Greatdays Travel Group, Holiday Ireland Tours, and Norman Allen Group Travel will be on hand to assist with bespoke group travel arrangements.
Additionally, technology providers Distinctive Systems and Roeville Reservation Software will showcase solutions designed specifically for the coach industry, streamlining reservations and operational management.
Hear insights from expert speakers
A major highlight of the two-day show is its free to attend seminar programme. The Keynote Theatre will feature experts offering valuable insights for coach tour operators and group travel organisers. Industry leaders will delve into best practice in group travel, winning new customers, itinerary inspiration, and insights across sustainability, accessibility, marketing and AI. View the full programme here.
Equip tour planners for success
A thriving coach tour programme relies on fresh ideas, strong supplier relationships, and a well-connected team – and BTTS delivers all three. Attendees will discover new destinations, attractions, and experiences to keep tours competitive. They will have the opportunity to build direct relationships with suppliers, securing better rates, smoother logistics, and tailored packages, while staying ahead of industry trends.
Regular attendee David Chatterley, Proprietor at SHOWCOACHtours, says: “BTTS always gives inspiration for new tours and a start to the future years’ programme.”  Rachel Slack, Product Contract Coordinator at Roberts Travel Group, agrees: “BTTS is a great show to attend for new ideas, whether for day trips or short breaks. It’s an invaluable networking event, helping to build relationships with both new and existing suppliers.”
Event Manager Lloyd Jones adds: “The British Tourism & Travel Show is where the group travel industry finds fresh inspiration, builds key supplier relationships, and secures the best opportunities for future tours. If you’re a manager of a coach operation, make sure your team is in the room – meeting new contacts, discovering fresh ideas, and bringing back valuable insights to enhance your business.”
Stay ahead of the curve – visit tourismshow.co.uk to book your free trade ticket today.
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