Road transport compliance management specialist Aquarius IT has unveiled a new brand and identity. It says that the change has been designed “to represent the company’s digital evolution and its distinct position for offering forward-thinking fleet compliance and data management systems.”
The new brand will be at the centre of Aquarius IT’s go to market strategy. It will also underpin an “ongoing commitment to delivering total system solutions that innovatively provide road transport operators with an efficient, smarter and greener way of managing their compliance responsibilities for both driver and vehicle data,” the supplier continues.
Aquarius is celebrating its 18th birthday in 2022. It debuted the Clockwatcher product during its first year in business, which the company says made it the first to offer analysis software for both analogue and digital tachograph data in a standalone package.
Since then, its in-house team has “continued to innovate, problem solve and always be one step ahead of the technological and legislative curve,” says Marketing Manager Liz Haselden.
Aquarius IT has launched multiple products in the digital field that provide a connected solution for processing, managing, analysing and reporting on all driver and vehicle data. It says that while such an approach has benefited compliance and safety for customers, it has also brought greater efficiency.
The rebranding of the business has seen the launch of a new website showcasing the company’s digital solutions. Its management systems are approved by DVSA for the Earned Recognition scheme.
Says Aquarius IT Co-Founder Guy Reynolds: “We have all been on a digital journey, especially over the last couple of years, which is why the new branding comes at an important time. It solidifies our position and gives us the visual tools and processes to be able to show our progression as an IT company and our mission for the future.”
