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routeone > News > Brand lessons at Port Sunlight
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Brand lessons at Port Sunlight

routeone Team
routeone Team
Published: February 23, 2018
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Port Sunlight Village, built by ‘Soap King’ William Lever for his workers

Port Sunlight hosts a special exhibition this year called Selling Sunlight, exploring how William Lever made his soap company into a household name.

Lever’s innovative adverts, most famous publicity campaigns, children’s novelty gifts and travelling salesman tactics will be on display, allowing visitors to discover how Port Sunlight Village became part of the branding of the company.

Port Sunlight has been through a major refresh in 2017. It also hosts a museum exhibition this year called The Beatles at Port Sunlight.

  • Visit portsunlightvillage.com
TAGGED:brandCoachgroupsleverport sunlight
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