The Confederation of Passenger Transport (CPT) has revealed a refreshed brand that will make its public debut on Monday 10 January with the launch of an industry-wide television campaign to promote coach travel christened Get Back on Board.
CPT says that the updated brand “will help the organisation to deliver on its values and priorities, which were shaped last year during a consultation with members.” It adds that those discussions delivered a verdict that the Confederation “should be ambitious, inclusive and consistently provide a professional service.”
Adds CEO Graham Vidler: “Our brand needs to convey our values and the dynamism of the industry we represent. Our modernised look reflects our core values: That we are ambitious, we are inclusive and we always act with professionalism. With this new look we will be able to maintain consistency across our communications, so that people can clearly identify the work of CPT and our members.
“Our new strapline, Driving the UK Forward, shows the scale of our ambition to champion the benefits delivered by coach and bus for everyone across the UK. It reflects the essential services that our members provide for communities, supporting local economies and keeping the UK moving.”
The television advertising campaign, which represents the fruits of work first begun by a group of operators in mid-2020, hopes to promote the benefits of coach travel to a wide audience. It has used a specially branded Mercedes-Benz Tourismo and will be backed up by a dedicated website.