Encore has launched a new Groups Department, giving every group travel organiser and coach tour operator their own account handler.
Senior Sales Manager Sergio Cicalo says: “As the name says, the ‘Groups Only’ team will be totally focused on all aspects of group bookings – and nothing else. We know our group partners value having a one-to-one rapport with their expert contact at Encore and the new team will help build that business partnership to give our group partners the best possible service.”
The new team will help group bookers make the most of new shows hitting the West End, and tell them about Encore’s Sale or Return scheme for coach operators, and the Loyal Circle reward for non-profit group organisers.
