The consumer-facing website findacoachholiday.com, exclusively for Coach Tourism Association (CTA) operator members, has been rebuilt and redesigned.
The major new feature of the site is a simple postcode search facility, which makes it easier for visitors to find their local coach tour operator with a link straight to their website.
With visitors looking for ideas of where to go on a coach tour, a new feature has been added with links to popular coach touring destinations, regions and countries.
Several touring features written by travel journalists who have travelled on CTA press trips highlight the benefits of coach travel, and there are also stories about 2017 festivals and anniversaries as well as a feature on London theatre.
An FAQs section explains the dos and don’ts of booking a coach tour.
After consideration by the CTA Board, it has been decided to drop the Late Availability offers section. Not enough operators used it, which made it difficult to keep it up-to-date.
If an operator wants to direct visitors to their own late availability site, they can include it in their landing page.
