Go-Ahead has unveiled a plan to recruit 1,500 women drivers and achieve 50% gender equality among its bus drivers by 2035.
To mark International Women’s Day (IWD), the Group launched the “Go-Ahead Women” initiative designed to increase representation of women in its driving workforce from the current 11.5%.
Recent data from Women in Bus and Coach suggests the industry-wide equivalent is 10%, although Department for Transport statistics indicate the gender gap has narrowed.
Go-Ahead will also invest £8 million on upgraded depot facilities which include more inclusive working environments.
An estimated £7.5 million will also be spent on an eight-week fully paid training programme for new recruits.
Matt Carney, Chief Executive of Go-Ahead Bus, says: “Gender equality isn’t just a goal – it’s a commitment to building a better future for all.
“By setting an ambitious target to achieve 50% gender parity by 2035 and investing £8 million to support women drivers in their work environment, we are taking decisive steps to create a more inclusive and equitable workplace.”
Carolyn Ferguson, Chief People Officer for the Go-Ahead Group, adds: “We firmly believe that diversity drives innovation and success.
“We’re investing in training and development opportunities for women drivers, and by doing this we’re not only enriching our workforce but also paving the way for a more sustainable and inclusive future.”
Meanwhile, Go-Ahead subsidiary Oxford Bus Company was among those promoting inclusion for IWD as long-serving employee Sally Roycroft encouraged other women into the industry.
Ms Roycroft, who joined 10 years ago as a driver and now works in the radio control room at Cowley House depot, says: “This is a great industry to be in and a fantastic company to work for and I see every day as an exciting challenge.
“In this industry, we have a role delivering a service to the community, keeping people connected with loved ones and getting them to school and work.
“For many people, a bus driver may be the only person they see in a day, and it is rewarding knowing the difference you can make to lives locally.”
