Minibus operator Go Cotswolds is celebrating a 75% rise in passenger volume in 2024 for its guided tours.
The family-run firm welcomed 6,300 guests last year and has already reached half the volume of 2023’s bookings before the end of March this year.
Operating from pick-up points in Stratford-upon-Avon and Moreton-in-Marsh, Go Cotswolds receives 95% of its custom from overseas.
Specialising in tours to the Cotswolds, the business was established 11 years ago by Tom and Lisa Benjamin.
Mr Benjamin says: “The social media reels of pretty Cotswold villages, combined with popular TV shows such as Clarkson’s Farm, Rivals and Downton Abbey are undoubtedly driving demand from overseas – and for us it is about having the capacity to meet this demand.
“Last year we invested around £100,000 in a new minibus to expand our fleet to four buses, and we have also recruited and trained three new driver guides to take our team of guides to eight to cater for the rising demand.
“Lisa and I initially started Go Cotswolds borne from our passion for independent travel and an adventurous spirit that we wanted to pass on to others, so to see where the business is now is a dream come true.”
Ms Perteghella says: “Tourism is a vital part of our local economy, and it’s fantastic to see a Stratford-upon-Avon business thriving on the global stage.
“Go Cotswolds is not only showcasing the beauty of our region to visitors from around the world but also creating jobs and investment in our local community.
“Their success story is a testament to the hard work and passion of independent businesses, and I’m delighted to support them during English Tourism Week.”
