Lucketts Group is offering a £300 bonus for new drivers joining the company, as it launches a major recruitment drive.
The company says it has seen significant growth over the last year and needs more drivers to meet rising demand. All new drivers who join by 7 June will get the bonus.
In recent months it has added 17 vehicles to its fleet, and turnover has increased following organic growth and the acquisition of other coach companies.
Managing Director Tony Lawman says: “We saw a significant rise in demand for our services last summer and we’re expecting this to grow even more in 2019.
“There’s a particularly high demand for UK day trips and holidays, with the strength of the pound and Brexit uncertainty pushing up the number of people ‘staycationing’ with us.
“What’s important is we have enough drivers to continue to deliver an impeccable service, no matter how high the demand.”