Diversified Communications announces its UK trade events will change to a biennial frequency from 2024
Following significant changes to the industry landscape over the last few years, organiser Diversified Communications has been reflecting on the most conducive model for its coach and bus trade events. Today it announces that Euro Bus Expo will be the single UK-based industry flagship exhibition, taking place every other year at the NEC, Birmingham. The routeone Awards, which usually co-locate, are set to continue each year.
A comprehensive market review has driven the decision to change the frequency of the major industry gatherings.
Adapting to industry needs
Says Group Director Helen Conway: “As part our evaluation of the market, we hosted an advisory group to collaborate with some of our key event stakeholders. It was a valuable exercise, that gave great insight into how the market changes we’ve seen over the last few years are likely to develop.
“While there is without question a strong demand and enthusiasm for exhibitions, we have determined that a biennial frequency would be best suited to the market’s needs, and in keeping with the pattern for new vehicle releases.
“Changing to a two-year frequency and taking Coach & Bus UK out of the calendar will place more importance on attending Euro Bus Expo, attracting more exhibitors and all the latest vehicle and product launches. Ultimately it will showcase the full extent of the industry.”
She adds: “We feel very positive about this change because we know we are delivering what the industry wants, and we can stage a brilliant exhibition every two years. We’ll continue to closely collaborate with suppliers and operators to ensure that Euro Bus Expo best meets their needs.”
A full-scale showcase in 2024
Plans for the 2024 event, which takes place from 12-14 November at the NEC Birmingham, are well underway. The organiser reports firm demand for exhibition space from vehicle manufacturers and product suppliers. With this and future growth plans in mind, the show will be moving into new halls (17-19), to allow for expansion into periphery halls as required.
Says Helen: “We’re excited about plans for the 2024 event. We’re collaborating with an operator advisory panel to develop a seminar program that delivers real value, and we’ll be introducing new ways to connect buyers with sellers.”
Commenting on the changes, Graham Vidler, CEO of the Confederation of Passenger Transport, says: “In this ever-changing environment for operators and suppliers, it is positive news that Euro Bus Expo will become the UK’s standalone showpiece exhibition from 2024.
“The move will give exhibitors and stakeholders the certainty needed to make this industry-leading event the very best showcase for the sector.”
Operators and municipals are urged to save the date for Euro Bus Expo – next year’s best opportunity to come together, learn, strategise, and discover what’s new and next in the sector. Suppliers are encouraged to contact the organising team to discuss their exhibiting and sponsorship requirements.
Annual awards celebrations to continue
The organiser confirms that the routeone Awards, which have historically coincided with the yearly trade shows in Birmingham, will continue to run annually.
Says Helen: “It’s important that the Awards continue to take place each year to acknowledge the excellent work happening in operator businesses, that never stand still. It’s also a great opportunity to come together as an industry and be inspired by one another’s progress.”
The Awards, which recognise the achievements of coach, bus, and minibus operators, are now in their 17th year. The presentation evening typically attracts 800 industry professionals to network and celebrate achievements.
Helen continues: “The number of entries and ticket sales received for this year’s event is a testament to the high esteem the Awards are held in. I’m really looking forward to getting together in November. It’s shaping up to be another sell-out event, and a night to remember!”
Says Graham: “It’s excellent to see that the routeone Awards will continue to be held annually, and we look forward to celebrating the very best of the coach and bus sector as we have done since the ceremony’s inception.”
This year’s presentation evening is taking place on 8 November at the Hilton Birmingham Metropole. A limited number of tickets are available for £184 + VAT.
