By using this site, you agree to the Privacy Policy and Terms & Conditions.
Accept
routeonerouteonerouteone
  • News
    • Show all
    • Awards & Events
    • Deliveries
    • Environment
    • Exhibitor News
    • Euro Bus Expo 2024
    • Features
    • Legal
    • Minibus and minicoach
    • Operators
    • Opinion
    • People
    • Suppliers
    • Vehicles
  • Vehicles
    • Find a Vehicle
    • ZEV Comparison Tool
    • Sell a Vehicle
    • Vehicle Seller Dashboard
  • Insights
  • Careers
  • Events
    • British Tourism & Travel Show
    • Euro Bus Expo
    • Innovation Challenge
    • Livery Competition
    • routeone Awards
  • Advertise
  • Contact
    • Share your news
    • Subscribe
    • Update Subscription Details
  • Latest Issue
  • SIGN UP
Reading: Marketing useful for small coach and bus operators, experts agree
Share
Font ResizerAa
routeonerouteone
Font ResizerAa
  • News
    • Show all
    • Awards & Events
    • Deliveries
    • Environment
    • Exhibitor News
    • Euro Bus Expo 2024
    • Features
    • Legal
    • Minibus and minicoach
    • Operators
    • Opinion
    • People
    • Suppliers
    • Vehicles
  • Vehicles
    • Find a Vehicle
    • ZEV Comparison Tool
    • Sell a Vehicle
    • Vehicle Seller Dashboard
  • Insights
  • Careers
  • Events
    • British Tourism & Travel Show
    • Euro Bus Expo
    • Innovation Challenge
    • Livery Competition
    • routeone Awards
  • Advertise
  • Contact
    • Share your news
    • Subscribe
    • Update Subscription Details
  • Latest Issue
  • SIGN UP
Follow US
© 2024 routeone News | Powered by Diversified Business Communications UK Ltd
- Advertisement -
-
routeone > News > Marketing useful for small coach and bus operators, experts agree
News

Marketing useful for small coach and bus operators, experts agree

Paul Halford
Paul Halford
Published: February 22, 2025
Share
Alistair Hands, UK Bus Managing Director Regions at Arriva (middle) and Sarah Bartlett, Senior PR Manager at FlixBus (right) at the CPT Conference
Alistair Hands, UK Bus Managing Director Regions at Arriva (middle) and Sarah Bartlett, Senior PR Manager at FlixBus (right) at the CPT Conference
SHARE

Smaller coach and bus operators should not neglect marketing despite their relatively small budgets, experts agreed during a panel session at the Confederation of Passenger Transport Conference in London on 23 January.

Speaking during a section entitled “The new customer”, Sarah Bartlett, Senior PR Manager at FlixBus, warned against over-investment in social media. “Understand who your audience is and find ways to deliver your message to them directly,” she says.

“It is very easy to say that social media might be a good idea but, if your customers typically aren’t there, there is no point investing your time, energy and hard-earned revenue into a channel that doesn’t work for your customers.”

Alistair Hands, UK Bus Managing Director Regions at Arriva, agrees with the need to take a very measured approach. “I’d almost say don’t be distracted by whistles and bells. It may be that it’s not for a smaller operator if you can’t make the return on an investment that size,” he says.

However, Mr Hands adds that partnership working can do much to market an operation more effectively. “There are lots of opportunities for local authority and private partnerships to be able to band together to put together campaigns that drive patronage across an area,” he adds.

“That is important for the sector because head-to-head competition is relatively low – it is not like we are competing like airlines for the same passenger. But also, when we’ve done our customer research, brand recognition is relatively low, so promoting bus use can absolutely work in areas where a group of operators band together.”

TAGGED:CPT conference
Share This Article
Facebook LinkedIn Threads Email Copy Link
Previous Article Wales bus under-21s £1 £1 bus fare for under-22s in Wales welcomed
Next Article Yutong GT12 coaches in FlixBus livery for Belle Vue Manchester Belle Vue takes delivery of more Yutong GT12 coaches for FlixBus
- Advertisement -

Latest News

Tootbus to launch Tootie AI powered product
Tootbus to launch AI-powered Tootie conversational city guide
News
MD Coaches takes delivery of an Ilesbus I-City minibus
MD Coaches takes delivery of an Ilesbus I-City minibus
Deliveries
Pulhams and Swindon's Bus Company win Cirencester College contract
Pulhams and Swindon’s Bus Co gain 24-route college contract
News
Bakers Dolphin and Harry Bessant recognised at Weston College Business Awards
Bakers Dolphin and student Harry Bessant recognised by college
People
- Advertisement -
-

routeone magazine is the indispensable resource for professional UK coach, bus and minibus operators. The home of vehicle sales and the latest bus and coach job vacancies, routeone connects professional PCV operators with complete and unrivalled news coverage.

  • Terms & Conditions
  • Privacy Policy
  • GDPR Policy
  • Sustainability
  • Advertise
  • Latest Issue
  • Share Your News
routeonerouteone
Follow US
© 2024 routeone News | Powered by Diversified Business Communications UK Ltd