Midland Bluebird has introduced a new service to cover popular tourist destinations in the Trossachs over the summer months.
The McGill’s subsidiary will run the Trossachs Explorer in partnership with Loch Lomond and the Trossachs National Park Authority.
Operating seven days a week between Balfron, Aberfoyle and Callander, it will stop at visitor locations such as Loch Katrine, Ben A’an and Ben Venue.
It will also link with services from Stirling and Glasgow to enhance car-free accessibility.
The service launched on 1 July and will be in place until 30 September, offering eight services a day.
McGill’s Bus Group Managing Director, Alex Hornby, says: “This new partnership with the Loch Lomond and the Trossachs National Park Authority is a prime example of how we work in partnership to deliver sustainable transport solutions across all our communities throughout Scotland.
“Through our operation of the new Trossachs Explorer, Midland Bluebird is well placed to help reduce dependence on the car and reduce the impact of harmful emissions in this remarkable area of natural beauty.”
Gordon Watson, Chief Executive at Loch Lomond and the Trossachs National Park Authority, adds: “This is a great example of action for climate that also provides tangible benefits for people and businesses.
“If Scotland is to reduce car kilometres by 20% by 2030, we need an efficient, inclusive rural transport sector that meets the needs of both visitors and residents.
“Tackling the dominance of car travel in the National Park is hugely important for reducing emissions but it will also open up leisure, employment and education opportunities for more people, particularly young people and those who either don’t have access to a car or prefer to use public transport.
“We also know from businesses in the National Park how important it is to have public transport options for staff.”
Midland Bluebird says income generated from the service will be reinvested into future transport initiatives that support sustainable travel.