The routeone Awards have themselves been shortlisted for recognition of delivering almost twenty occasions of innovation, excellence, and dedication to the UK coach and bus sector.
As the industry’s premier celebration of achievement, the routeone Awards are in the running for two categories at the 2025 Awards Awards: One for Best Longstanding Awards Event, and the second for Best Development of an Existing Awards Event.
Winners will be announced at a ceremony in London on 27 June. Progression of the routeone Awards to shortlisting comes as the event is well underway for its 19th year, with nominations complete and the entry deadline of 23 May approaching.
Inclusion of the routeone Awards on the 2025 Awards Awards shortlist reflects evolution of the approach from organiser Diversified UK and Europe, which has seen continual updating of categories and a new venue. A peer-led nomination process and a rigorous judging structure built on independent expertise has also contributed.
Presence of the routeone Awards on the shortlist recognises multiple positives with the coach and bus industry recognition scheme. In 2024 it earned a Net Promoter Score (NPS) of +65 from attendees and +54 from entrants – results that are considered excellent by event industry standards. NPS measures how likely someone is to recommend the experience to others and is widely used as a benchmark for loyalty and satisfaction.
Nearly 90% of entrants said taking part in that process was beneficial, helping them to reflect on their achievements, engage their teams, and raise their profile.
Speaking about the shortlisting, Event Director Helen Conway says: “To be recognised among the UK’s best awards programmes is a huge honour. This reflects years of passion, innovation and integrity – and above all, the incredible support of the people and businesses who make this industry what it is.
“It is a shared success – for us and our judges, partners, nominees, finalists and guests.”
In 2024, the routeone Awards broke records for the highest number of nominators, nominees, and entries. The presentation evening welcomed 900 guests to The Vox at Resorts World Birmingham and secured 35 commercial partners.
Judges at the Awards Awards are looking for long-term impact, innovation, and integrity – all of which can be found at the routeone Awards, Diversified notes.
Shining a light on achievement across the board, nominees are put forward by their peers and receive branded assets to help share and celebrate that step. Finalists and winners benefit from tailored publicity packages that include media outreach and professionally designed content for digital and print, and even for vehicles.
Partners benefit from integrated brand promotion, bespoke support, and year-round engagement. That gives high visibility and access to a highly targeted audience long before and after the presentation evening.
This year’s event will take place on Thursday 13 November at The Vox at Resorts World Birmingham. Further information can be found on the Awards website.
