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routeone > Suppliers > ShuttleID adds operator branding option
Suppliers

ShuttleID adds operator branding option

Paul Halford
Paul Halford
Published: November 17, 2023
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Schools and work ticketing platform ShuttleID has launched an add-on allowing operators to add their own branding. This adapted service will be charged on a monthly subscription basis, with no upfront investment of set-up fee.

The platform, which comprises mobile ticketing, secure payment processing, efficient booking capabilities, real-time service alerts, vehicle tracking, and boarding notifications, launched in 2019. ShuttleID says the initial set-up process will be only a couple of days longer for operators choosing this option.

The business says the branding upgrade is suited for those wanting short-term contracts, particularly staff shuttle services. ShuttleID adds that a Manchester-based transport operator has become the first customer to take advantage of the extra, enhancing its contract with a high-profile football club.

Chris Bell, ShuttleID Director, says: “Branding has been a long-standing feature requested by operators and we’re pleased to now be able to offer this to customers. We strive to put operators in the driving seat with great technology that is simple to use.

“We anticipate that our latest offer will resonate with operators who have hesitated to adopt similar technology due to a desire to retain control and their brand identity. With minimal upfront capital requirements and fortified by our 90-day money-back guarantee, we believe we present the lowest-risk option for operators seeking a straightforward solution to managing school and staff shuttle services.”

Lakeside Coaches, which was this month crowned Large Coach Operator of the Year at the routeone Awards, is one longstanding user of the platform which has signed up for the add-on. Director Gareth Davies says: “Chris and the team at ShuttleID have been a long-term partner of ours ever since we entered retail ticketing on home-to-school and home-to-work routes. As our routes have grown and we have taken over other long-established coach operators, we have a need to introduce a white-labelled version of ShuttleID that is geared toward our specific local brands.

“The objective is for customers to be sure they have landed in the right place to sign up and purchase their tickets. To see the portal branded in their operators’ theme gives them that confidence and is the key next step in our development in this field.”

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