Seven coach operators have merged to form a new business called The Coach Travel Group in a major shift for the sector. Alpine Travel, Barnes Coaches, Coatham Coaches, JH Coaches, Johnsons Coaches of Henley-in-Arden, Swans Travel and The Ready Group are involved in the consolidation.
Between those, there are around 700 employees and 450 vehicles. Focus will be on leveraging “the extensive experience and investment across the seven operators to provide a best-in-class service offering to… customers,” a statement from the new business says. Each local brand will be retained, it has been confirmed.
CEO of The Coach Travel Group is former National Express UK and Germany CEO Tom Stables (pictured, bottom left). He notes that the move “marks a significant milestone not only for our group but for the entire coach travel industry in the UK.”
Adds Mr Stables: “By bringing together these renowned and trusted regional operators under one roof, we are setting the stage for an unparalleled travel experience. We are committed to being at the forefront of the industry, ensuring that every mile travelled with us is a testament to the quality and innovation we stand for.”
Other senior figures in The Coach Travel Group are Executive Directors Tim Bloomfield, Matt Clayson, Peter Robinson and Keiran Swindells; and Chief Finance Officer Aaron Kelly.
The business says it has an ambitious growth strategy “and is already positioning itself as the supplier and employer of choice in the UK travel industry.”
Adds Mr Stables: “As well as coach tours and day trips, our quality operators manage more than 232 school routes, safely transporting over 11,644 children each day. We also offer an innovative tracking service, ensuring the safe arrival of students and providing parents and carers with invaluable peace of mind.
“With The Coach Travel Group, customers can expect nothing less than a seamless and enjoyable travel experience catered to by a dedicated fleet of modern, eco-friendly coaches driven by professional and courteous drivers.
“Our vision is to be a leading national coach travel company, providing excellent services across the UK rooted in our local communities and markets.”
