Lake District Estates, Cornwall Gold, Bateaux London, Visit Blackpool, Port Sunlight, Enjoy Tees Valley, Lovers Canal Cruises, Visit Coventry & Warwickshire, Chester Zoo, Dreamland, Visit Brussels, and Exeter Cathedral are just some of the new big names preparing to meet thousands of travel trade buyers at this year’s British Tourism & Travel Show, which returns to the NEC Birmingham on 21-22 March.
Firmly established as the largest domestic tourism event for the UK and Ireland’s travel trade, visitors will benefit from seeing the latest tour and corporate packages, initiatives and incentives from over 250 leading visitor attractions, venues, destinations, hotels, transport providers, associations and DMOs.
The 2018 show has seen a strong exhibitor uptake from a raft of first time exhibitors, representing the length and breadth of the British Isles, Europe and beyond.
Traditional food and drink products, influenced by history and heritage, are a key part of tourism and travel around the British Isles. That’s why this year the show will feature its first food and drink trail.
From Cornish fudge to Scottish whisky, the trail is an exciting way to meet the exhibitors and sample classic cuisines from around the country. A map will be provided in the printed show guide, showing relevant stands to visit.
Visit Wales’ latest initiative ‘The Wales Way’ promotes three new national routes on the coast, through castle country, and across mountainous heartland. These can also be crossed by loops and links, so that group tour organisers can create a custom-built ‘Wales Way’ road-trip for their customers.
Visit Scotland is promoting new openings including the V&A Museum of Design, Dundee and the VisitScotland Expo 2018.
Find out more: www.tourismshow.co.uk
