West Midlands Transport (WMT) first, new-brand buses are now in operation.
Buses on the 42/43/43A service between West Bromwich, Dudley and Bilston now feature the distinctive red branding, along with buses on the new 31/32 service between Walsall, Bloxwich, Mossley and Lower Farm.
The new branding is said to help create a clear identity for the region.
He said: “Public transport in the region previously came in a variety of colours, with different logos and companies and very little, visually, to tie trams, trains and buses together.
“Now, we have a clear, distinctive brand – West Midlands Transport – which will not only make things look better for commuters and passengers, but will make a much bigger impression on visitors to the region.
“We want to inspire a sense of pride and identity for people in our region and the transport links that connect their lives. Over time, we hope this brand becomes something which defines the West Midlands.”
The new branding provides distinctive livery for public transport in the region – orange for trains, blue for trams, red for buses and green for bikes.
These new bus services are also something of a first: National Express West Midlands and Diamond bus are sharing the routes.
The operators previously competed for passengers on these routes – which meant travellers needed the right ticket for the right bus.
Now, passengers can simply hop on the first bus that comes along.