Few operators will have missed that hashtag as it spread across social media last week. Unlike much that appears on those platforms, its message is no exaggeration. The industry is knee-deep in a crisis that has been brought on by the coronavirus COVID-19 pandemic.
But those same operators will not lie down and give up without a fight. That is clear from the buy-in that the hashtag rapidly gained. #coachcrisis is the work of Helen Mayne, daughter of Maynes of Buckie Managing Director Kevin . . .