Asset Alliance Group has appointed established sales specialists Mark Fenton (pictured, left) and Chris Mobbs (pictured, right) as Business Development Managers for its coach and bus division.
Mr Fenton joins from coach dealership Coachtraders and brings extensive experience across contract hire and rental. He takes on the Business Development Manager role in the south of England.
Mr Mobbs moves from Mistral Group and counts Dawsongroup as a former employer. He will concentrate on London, East Anglia, and the East Midlands.
Their arrival adds what Asset Alliance Group says is “strength and depth” to its fast-growing work in the passenger sector. Sales Director, Bus and Coach, Darren Fitzpatrick adds that a recent move into rental of those vehicles “has proven extremely popular and has been well received, with demand exceeding our expectations.”
He continues: “The arrival of Mark and Chris will allow us to continue meeting our customers’ needs, boost our capability to match demand, and ensure that we deliver the outstanding level of customer service we are known for.”
Mr Mobbs says that he is pleased to join Asset Alliance. “I am looking forward to helping the team, meeting new and existing customers, and contributing towards the group’s continued growth and success,” he adds.
Strong performance in the Asset Alliance Group coach and bus division helped to propel the wider business higher in the 2025 edition of the Asset Finance UK 50, which is regarded as a who’s who of the lending sector.
In the most recent publication, the supplier moved from 49th to 38th in the overall rankings and was recognised as achieving the strongest percentage growth in one year.




















