Aled Evans, 42, of Peterborough-based Impression Holidays, passed away on 4 November.
Mr Evans started his career by helping at a coach operator in Pontyberem, Carmarthenshire, before attending Aberystwyth University.
He then went on to work for Diamond Coaches, where he was taken under the wing of Daryl Davis and able to learn about many aspects of coach operation.
He then moved to Galloway Coach Travel as Tour Manager before taking over Peterborough Travel Services in 2010. Mr Evans changed the name of that business to Impression Holidays and Excursions and it became known for its fleet of smart, modern blue coaches.
The funeral will be held on Saturday 7 December at 1200hrs at Soar Chapel (Welsh Calvinistic Methodist), Pontyberem, Carmarthenshire.