Yotra rebrand for ITSO m-ticket subsidiary

ITSO has rebranded its mobile ticketing subsidiary company, ITSO Transit Hub, as Yotra.

Yotra continues a mission to bring ITSO to mobile phones with Google Pay. ITSO on Mobile securely delivers tickets within seconds directly to the Google Pay digital wallet, enabling an instant, secure and seamless ticketing experience.

ITSO on Mobile has been rolled out in the West Midlands. Trials are taking place elsewhere. ITSO says the rebrand to Yotra is to allow the fledgling business “to take its own brand and direction.”

www.itso.org.uk