Aftersales specialist Alliance Transport Technologies has launched a new website after what it says has been “months of planning.” The site is designed to make it easier for customers to find the information that they are looking for and to allow them to access all products and services in one digital platform, the supplier says.
The key changes that are part of the new website include:
- Online parts ordering
- A booking facility for Alliance’s remanufacturing service
- the ability to reserve a field service engineer.
Customers will also be able to track orders through to delivery and receive live updates as items proceed through the remanufacturing process.
“With a new look in line with the company brand, our website reflects the forward thinking and modern approach that the business prides itself on,” says Head of Marketing Laura Cooper.
To make finding a product as easy as possible, filter and search functionality has been integrated to allow customers to search by application, industry and vehicle manufacturer.
The website is “completely mobile responsive,” says Alliance. As a result, its display performance is “crisp and clean when viewed on a mobile phone or a tablet.” There are also FAQs for every section of the site to provide customers with as much information as possible.
“The new website is a huge step for us as a business,” adds Mrs Cooper. “We listened to our customers and realised that we needed to create a platform that people can interact with: One place that includes all of our product and service information to enable them to make a choice about how to order from us.”
Regular blogposts will be uploaded to the Alliance Transport Technologies website. The company also has active profiles on Facebook, LinkedIn and Twitter, which it encourages customers to follow to see latest developments and activities.
