Supplier Omnibus has revealed that Go East Anglia has built further on its partnership by implementing timetable publicity solution OmniSTOPdesign.
It comes after Hull City Council upgraded its software earlier this month. OmniSTOPdesign gives operators and local authorities more freedom to create bespoke displays through customisable templates, allowing for route branding, graphics, logos and marketing messages.
OmniSTOPDesign links to the supplier’s timetabling software OmniTIMES, taking the data directly from the latter to ensure it is accurate and up to date.
Davina Langley, Marketing Manager at Go East Anglia (pictured), reveals that roadside publicity is a “core element” to the operator’s success and that previous methods to produce roadside displays were causing a drain on staffing resource. “OmniSTOPdesign will streamline the production of roadside media and significantly reduce internal resource,” she adds. “We’re pleased to extend our partnership with Omnibus, whose scale and depth of expertise will help us deliver a better service to customers.”
Comments Peter Crichton, Founder of Omnibus: “We’ve had the pleasure to work closely with Go East Anglia for years and this new agreement is a strong expression of trust in our expertise and solutions, which are continuously being improved to meet customer needs.
“OmniSTOPdesign is used by both operators and transport authorities. The configurable template system provides full control over displays, giving users complete flexibility to deliver passenger information in the most appropriate format.”
In addition to the implementation of OmniSTOPdesign, the Go-Ahead Group subsidiary uses Omnibus for mapping, vehicle and crew scheduling, rostering and data exchange.
