The coach industry isn’t resistant to change – it’s just cautious and held back by outdated ways of working. For too long, traditional practices have halted progress, which has resulted in inefficiencies, missed opportunities, and customers who don’t get the experience they deserve.
Ferdia, a Norwegian technology company, is helping operators simplify their workflows, reduce costs, and improve customer experiences.
“At Ferdia, we believe in making things simple, effective, and impactful. We’re not just offering tools – we’re empowering coach operators to work smarter, grow faster, and add more value to their customers.”
The journey began with Oslobuss, a Norwegian coach operator that wanted to improve its operations. When no modern, customer-focused software was available in Scandinavia, Ferdia decided to build its own in close partnership with Oslobuss. The results quickly attracted attention from other operators in Norway, Sweden, and Denmark. Today, Ferdia is bringing its solutions to the UK.
Simple tools to save time
Ferdia’s software automates routine tasks, such as pricing quotations or updating customers about schedules. With live updates, travel managers can see exactly where vehicles are and whether they’re running on time.
Passengers also benefit from features like real-time tracking, which removes the guesswork of waiting for a coach. For operators, these tools not only save time but also allow them to stand out from competitors. Many Ferdia customers have used the platform to secure better-paying contracts by offering improved services.
Introducing AI and auto-scheduling
Ferdia was proud to receive a prize in the Innovation Challenge at the Euro Bus Expo in November. At the event, it also demonstrated its cutting-edge auto-scheduling capabilities powered by AI. This new auto-planning feature – set to launch later this year – is designed to save significant man-hours while improving vehicle utilisation.
Expanding into the UK
After success in Scandinavia, Ferdia is now bringing its solutions to the UK. Family-owned operators often find it challenging to upgrade their systems, but Ferdia is making the process straightforward.
The first UK operator to adopt Ferdia’s platform was Marshalls of Sutton on Trent. That operator’s positive experience has encouraged more operators to sign on, and Ferdia is now building its presence in the UK market.
More than just technology
Ferdia offers more than software. It supports operators throughout the transition to a new system. From on-site training to regular updates, operators are guided every step of the way. With a team of 20 developers, new features are rolled out every few weeks to meet the changing needs of the industry.
Ferdia also helps operators work together. The platform enables resource sharing, allowing smaller companies to collaborate and compete effectively with larger players.
For the UK’s coach industry, modernising operations doesn’t have to be overwhelming. Ferdia is helping operators take small, practical steps toward a more efficient way of working, showing that even small changes can have a big impact.
Visit Ferdia for more information.
