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Reading: London Hire maintains focus on zero-emission despite headwinds
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routeone > Suppliers > London Hire maintains focus on zero-emission despite headwinds
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London Hire maintains focus on zero-emission despite headwinds

Tim Deakin
Tim Deakin
Published: May 13, 2024
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London Hire looking closely at zero emission shift
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Local authority (LA) and other social transport minibuses are an ideal vehicle class to make the zero-emission shift if funding is in place: They often cover low mileages and have downtime for charging.

Contents
Zero-emission momentum currently with smaller vehiclesLondon Hire develops zero-emission understandingAdded value a key driver for wider business

For London Hire, which works in that field via its rental and vehicle-plus-driver operations, battery-electric is also developing into areas including demand responsive transport (DRT), which is increasingly seen as a source of future zero-emission business. That comes against a core market for diesel minibuses, which the supplier says is as busy as it has seen for a long time.

Procurement and supply of zero-emission minibuses is nothing new for London Hire. Sales Director Peter Moxom told routeone in 2021 that the company’s reach there was growing and was expected to pick up further steam in the years after.

Engagement with commercial bus operators on zero-emission vehicles is still in hand, while Peter says that the supplier is always interested in working with coach operators where suitable mutually beneficial opportunities on vehicles may present themselves. “Long-term is key in those areas, but we will purchase to suit customers’ needs,” he explains.

Zero-emission momentum currently with smaller vehicles

For now, zero-emission momentum for London Hire is with smaller vehicles, including the Ford E-Transit and examples of the Mellor Sigma. The Sigma 7 high-floor is seen as comparable to a coachbuilt Mercedes-Benz Sprinter diesel accessible minibus.

London Hire currently has three Sigmas placed with customers. It is working with Mellor on a small number of changes to the high-floor models in that range, including around the entrance.

Provision of vehicles for DRT is a growing market for London Hire. The EVM Cityline low-entry diesel minibus satisfies that need, and a number were recently supplied to an LA customer as part of a wider procurement. But Peter notes that a Sigma 7 low-floor has gone to Shropshire County Council for Connect on Demand work, giving rise to hope of further business for the Sigma in DRT applications.

LA customers must understand the economics of zero-emission, however. “Battery-electric is a lot of cost upfront, but with an expected longer life we can spread the investment over a greater period,” he says. “We first saw interest in zero-emission generated by smaller vehicles such as LDV products and the E-Transit, but that is now expanding to larger models.”

London Hire focusing on zero emission
Business for diesel minibuses at London Hire is stronger than it has been for some time, the business says

Unhelpful to the wider move away from diesel among LA customers is the government’s deferral to 2035 of a mandatory shift to zero-emission for new cars and vans.

Those optics have removed an element of the impetus for LAs, leading some of them – but by no means all – to adopt a more cautious approach to the transition. However, other councils are keen to get zero-emission small buses into their fleets, with demand for the E-Transit minibus remaining strong.

London Hire develops zero-emission understanding

That bump aside, London Hire continues to advance its understanding of zero-emission. Peter observes that many years ago, the supplier quickly adopted Euro IV in minibuses.

“People laughed, but we were right to do it. We also purchased some LPG-powered vans for a customer when that fuel was of interest. We have never been shy about looking at zero-emission or low-emission alternatives, as we recognise that we have a responsibility in those areas.”

Whole life costs and battery management are key to the supplier’s knowledge of zero-emission, he believes. While London Hire is already a master at drawing the maximum life out of diesel vehicles, it expects battery-electrics to last longer, at 15 years. Zenobe is on hand to look after batteries and infrastructure where required, including second life applications for the energy storage assets.

Peter highlights a significant benefit that is specific to zero-emission in the accessible field. Those vehicles often carry people with special educational needs and disabilities, who may be sensitive to noise and vibration. An electric driveline removes much of that influence on the travelling environment and renders the trip easier. “That should gain much more focus,” he believes.

London Hire keeps focus on zero emission
Added value aspects of London Hire’s business include it acting as a warranty agent, such as for PLS and its lifts

Added value a key driver for wider business

While government flip-flopping has cooled some interest in zero-emission minibuses, the wider London Hire business is as busy as ever. Diesel vehicles are in strong demand, and during mid-April its premises were full of stock.

Account Manager John Shier notes how that is because of the exchange with customers of existing vehicles for new arrivals, although he adds that many off-hire minibuses are immediately rehomed.

The business is also working on expanding its warranty agent capabilities. It collaborates in that manner with lift supplier PLS, but efforts are in hand to do the same for Mellor and Treka Bus.

Such added value is part of what Peter describes as “a one-stop shop approach” for London Hire. That strategy is gaining traction via its driver-and-vehicle offering, and resulting expansion of operating sites sits well with provision of warranty support. It will be a further string to the bow of an ever-growing business.

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ByTim Deakin
Tim is Editor of routeone and has worked in both the coach and bus and haulage industries.
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