Google’s industry head of travel, Ruairidh Roberts, is to host the keynote session at the British Tourism & Travel Show, at the NEC Birmingham on 21-22 March 2018.
As the travel industry moves towards an increasingly connected future, Google’s digital expertise is much sought after by businesses around the world. Mr Roberts, the company’s Industry Head of Travel, will take to the stage with an exclusive session – Priorities For Digital Marketeers In Tourism Today – on the show’s opening day at 1300hrs. 
He will outline Google’s view on how the travel industry should sequence its priorities online.
Visitors will gain vital digital marketing insights, from attribution strategy and the importance of user experience, to audience tactics, and increasing importance of brand.
As digitisation continues to progress, travel professionals will take away Google’s expert advice on key digital advertising solutions and the best specialist performance tools to use for their business.
With a background in various roles at the New York Times, Mr Roberts joined Google in 2011, initially running relationships with the top UK retail banks and investment firms.
Joining the travel team in 2013, he leads Google's relationships with tour operators and package holiday companies in the UK.
The show, firmly established as the domestic tourism showcase of the year for the UK and Ireland’s travel trade, will feature over 250 leading visitor attractions, venues, destinations and hotels.
The show attracts 2,600 attendees – including some of the UK and Ireland’s biggest domestic tour operators, coach operators, travel organisers and agents across the country.
Register at www.tourismshow.co.uk
