Data is king. If you don’t do data, you’re not making best use of what is at hand to promote your business.
Whether it’s targeting special offers, discounts or upselling opportunities, the scope of data is limitless. And if you run coaches, you can also use it for the greater good.
The Confederation of Passenger Transport (CPT) Coach Strategy is within its final stages of production. It exists in draft form already.
But CPT is not the only trade body . . .