Go North East champions its inspiring women on International Women’s Day

The operator has been using social media to support this year’s International Women’s Day theme of ‘break the bias’

Go North East is championing the women that make a substantial contribution to its services and help keep communities connected this International Women’s Day (8 March).

Team members have been striking poses and sharing photos across social media in support of this year’s theme of ‘break the bias’. Individuals and organisations are being encouraged to challenge the bias that many women face because of their gender.

Confederation of Passenger Transport – in partnership with Women in Transport – recently launched its national Inclusive Employment Journey initiative which aims to support the industry in recruiting and retaining a more diverse workforce, including encouraging more women into the industry.

Go North East offered examples of its diversity and inclusion initiative – One Team GNE – to form part of the resources used in the initiative.

Martijn Gilbert, MD at Go North East, says: “We’re committed to encouraging more women to take up roles within the bus industry, and we hope today’s role models can inspire the next generation of applicants and rising stars.

“Along with our parent company, Go-Ahead, we’re looking to increase female representation to 20% by 2025, and we hope that raising awareness of career opportunities and sharing stories like these, will help us get more women on board.”

Watch Mandy Davies, Go North East’s service delivery and control manager, and Melissa Millington, one of its fourth year mechanical and electrical engineering apprentices, talk about their roles with the operator here.