Alexander Dennis (ADL) has appointed Ben Werth as Group Sales and Business Development Director.
In the newly created role, he will be responsible for the UK and Ireland sales teams led by Fleet Sales Director Matthew Lawrence and Retail Sales Director Charlie Mille. He will also lead on international business development, assisted by the appointment of a dedicated Business Development Manager later this month.
The bus manufacturer says he will lead a focus on total cost of ownership and work with Group Commercial Director Martin West to “deliver a seamless experience throughout the entire customer journey from pre-enquiry to vehicle delivery”. He will particularly use his experience in financial solutions for zero-emission vehicles.
Mr Werth joins ADL from Wrightbus, where he had been Chief Commercial Officer since June 2022 and FUZE finance company, where he had been Managing Director since June 2021. He was previously Sales Director and Commercial Director for Mistral.
ADL President and Managing Director, Paul Davies, says of the appointment: “I’m delighted that Ben has chosen to join the Alexander Dennis team as we embark on an exciting new chapter with the launch of our next generation of electric buses.
“With Ben leading our sales teams and Martin West in charge of the wider commercial function and value proposition, our customers are in very good hands.”
Mr Werth adds: “With the new Enviro100EV and Enviro400EV, Alexander Dennis will set standards for engineering rigour and whole-life value in the UK and Irish market, while the Enviro500EV opens new global opportunities as cities look for higher passenger capacity in a compact vehicle footprint.
“I’m thrilled with the once-in-a-lifetime opportunity to lead an outstanding team of sales professionals in delivering the added value the next generation of Alexander Dennis electric buses will bring to customers and stakeholders.”
