Brand the Bus competition returns for third year running

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Brand the Bus 2021

The Oxford Bus Company’s (OBC’s) annual Brand the Bus competition is back by popular demand for a third year running.

The event sees representatives of good causes competing for public votes to have one of OBC’s buses decorated in their own logo and branding, which will then be operated on its city services.

Entrants should submit a short video or PDF presentation on why their particular charity or cause should win. 10 will be shortlisted according to public vote and examined by a judging panel, with the winner invited to design the bus livery. Runners-up will receive support via digital on-board bus advertising.

Says Phil Southall, Oxford Bus Company Managing Director: “Our Brand the Bus competition has become a popular part of Oxfordshire life and provides excellent support to deserving good causes.

“The transport industry is facing significant challenges due to coronavirus COVID-19, but we felt it was important to continue the Brand the Bus competition this year, at a time when good causes need more support than ever before. One of our core values is being socially responsible and central to this is giving something back to the communities we serve, and this competition has proved to be a great way to do that.

“It is a great opportunity for good causes to get involved and raise their profile. Many of the previous entrants and winners have fed back that the Brand the Bus competition has helped them increase awareness of their good cause and engagement within the community. There are so many good causes that do such good work across the county and we’re looking forward to considering all the entries again this time.”

Previous winners of the competition include Girl Guiding Oxfordshire, which won in 2019, and Home Start, which won this year. Deadline for entries is 29 November and public voting will close on 13 December 2020. The winner will be announced in 2021.