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Reading: Camira celebrates partnership with TfL in new short film
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routeone > News > Camira celebrates partnership with TfL in new short film
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Camira celebrates partnership with TfL in new short film

routeone Team
routeone Team
Published: August 17, 2022
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Transport textile manufacturer Camira has produced a short film to celebrate its long running partnership with Transport for London (TfL).

The video comes as part of its ongoing series telling the story of its 200 years of heritage. It features an interview with Paul Marchant, Head of Product Design at TfL, who provides insight into why TfL has enjoyed a lasting relationship – over 100 years – with the textile manufacturer.

“The reason why we still use moquette, first and foremost, it’s a London identity now,” says Mr Marchant. “And I think that’s a very powerful thing.

“The reason why we choose it: It’s hardwearing, it absorbs sound, it’s fire compliant, it’s always the next moquette is actually my favourite.”

The collaboration between TfL and Camira has seen the launch of textiles which have seen been “ensconced in the transport hall of fame” and feature designs by Edith Marx, Marianne Straub, and Wallace Sewell, responsible for fabric featured on the new Elizabeth Line.

In the film, Transport Creative Manager at Camira Ciara Crossan points to a positive future for the two brands: “The relationship with TfL is both collaborative and creative. we work together to create truly iconic designs that are known and loved across the globe.

“The future looks really bright between TfL and Camira. We’re working on a number of different projects in the pipeline – so let’s see what the next 200 years brings.”

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