Compass Travel has embarked on a project to upgrade its bus stop timetable displays across East and West Sussex.
The initiative is in collaboration with Omnibus, and leverages the supplier’s OmniSTOPdesign solution.
The aim is to boost patronage by offering consistent information at bus stops. The new displays are part of a broader strategy to align with standards set by Surrey’s roadside media, managed by Surrey County Council and Omnibus consultancy. Omnibus says the move will ensure a seamless customer experience across all touchpoints in Compass Travel’s network.
According to Michael Bishop, General Manager at Compass Travel and a board member of ALBUM, rural areas are the focus of the strategy: “In rural areas… roadside timetables are a core part of our strategy in promoting bus services to the public. Presently, our roadside publicity is either inconsistent or missing from stops in parts of East and West Sussex.”
Mr Bishop highlights some of the features of OmniSTOPdesign, which include: Return journey capability, amalgamation of stop numbers into a single display, stop-specific information, QR codes for real-time updates, and a comprehensive database for managing stop locations. “With OmniSTOPdesign, we have confidence that each bus stop will have the right information displayed in a clear, passenger-friendly format,” he adds.
Peter Crichton, Founder of Omnibus, says: “We are delighted to strengthen our relationship with Compass Travel. OmniSTOPdesign not only simplifies the process of developing quality timetable publicity, but it also has bus stop management capabilities so Compass Travel can make informed decisions on the management of at-stop display cases.”