By using this site, you agree to the Privacy Policy and Terms & Conditions.
Accept
routeonerouteonerouteone
  • News
    • Show all
    • Awards & Events
    • Deliveries
    • Environment
    • Exhibitor News
    • Euro Bus Expo 2024
    • Features
    • Legal
    • Minibus and minicoach
    • Operators
    • Opinion
    • People
    • Suppliers
    • Vehicles
  • Vehicles
    • Find a Vehicle
    • ZEV Comparison Tool
    • Sell a Vehicle
    • Vehicle Seller Dashboard
  • Insights
  • Careers
  • Events
    • British Tourism & Travel Show
    • Euro Bus Expo
    • Innovation Challenge
    • Livery Competition
    • routeone Awards
  • Advertise
  • Contact
    • Share your news
    • Subscribe
    • Update Subscription Details
  • Latest Issue
  • SIGN UP
Reading: Masons Minibus and Coach Hire to launch national coach marketing campaign
Share
Notification Show More
Font ResizerAa
routeonerouteone
Font ResizerAa
  • News
    • Show all
    • Awards & Events
    • Deliveries
    • Environment
    • Exhibitor News
    • Euro Bus Expo 2024
    • Features
    • Legal
    • Minibus and minicoach
    • Operators
    • Opinion
    • People
    • Suppliers
    • Vehicles
  • Vehicles
    • Find a Vehicle
    • ZEV Comparison Tool
    • Sell a Vehicle
    • Vehicle Seller Dashboard
  • Insights
  • Careers
  • Events
    • British Tourism & Travel Show
    • Euro Bus Expo
    • Innovation Challenge
    • Livery Competition
    • routeone Awards
  • Advertise
  • Contact
    • Share your news
    • Subscribe
    • Update Subscription Details
  • Latest Issue
  • SIGN UP
Follow US
© 2024 routeone News | Powered by Diversified Business Communications UK Ltd
- Advertisement -
-
routeone > News > Masons Minibus and Coach Hire to launch national coach marketing campaign
NewsOperatorsTop Story

Masons Minibus and Coach Hire to launch national coach marketing campaign

Alex Crawford
Alex Crawford
Published: June 4, 2021
Share
James and Candice Mason of Masons Minibus and Coach Hire
SHARE

Sustained advertising campaign calls for ÂŁ150,000 to raise coach sector profile

Masons Minibus and Coach Hire has brought operators together to gauge interest in its idea for a national marketing strategy to raise the profile of the coach sector.

In a webinar hosted on 2 June, the Tring-based operator petitioned other coach businesses for a contribution of ÂŁ950 towards a national advertising campaign across various mediums. The minimum amount has been stipulated in order to reach a target of ÂŁ150,000.

The campaign will be “designed by the industry, for the industry,” says Jonathan Mountford of media partner Made. “We are coming together for one common goal. That is to raise the profile of the coach industry and to get more customers being transported by coach.”

Initial ideas include a publicity stunt involving a wrapped coach with a slogan such as “enjoy the journey” or “love coaches”, followed by more public relations events in major UK hubs. Engaging with media partners such as the BBC, ITV and Sky is also planned.

The campaign is supported by the Confederation of Passenger Transport, RHA, the UK Coach Operators Association and the Coach Tourism Association. The latter will hold the funds and if the target of ÂŁ150,000 is not reached, donations will be returned. If successful, it is hoped around 40 million people will be reached, and that as well as increasing business, the campaign will encourage more partners to engage, while providing a recruitment tool for the next generation of coach industry employees.

Advertising will be focused in geographical areas to help operators reap the benefits of the campaign on a local level.

There is still much “fine tuning” to be done, says Director of Business Operations at Masons Candice Mason. But she adds that “there has been good feedback so far”.

Operators can register their commitment by clicking here.

Those with any questions are encouraged to contact Mrs Mason at candice@masonscoachhire.co.uk

Share This Article
Facebook LinkedIn Threads Email Copy Link
ByAlex Crawford
Journalist, routeone
Previous Article COVID-19 Vaccine COVID-19: Dealing with an outbreak at work
Next Article Phil Hitchen on crutches (1280x960) Belle Vue boss thanks Manchester public who offered assistance after bike crash
- Advertisement -

Latest News

York and North Yorkshire Combined Authority
York and North Yorkshire Combined Authority joins UTG
News
Volvo Buses Regional Sales Manager Anil Singh
Anil Singh named Volvo Bus RSM for London, SE and Anglia
People
Renewable fuel accreditation scheme RFAS Fleet launched by Zemo Partnership
Renewable fuel client-facing verification launched by Zemo
News
Mercedes-Benz Tourismo delivery to Skills Motor Coaches
Skills Motor Coaches takes four more Mercedes-Benz Tourismos
Deliveries
- Advertisement -
-

routeone magazine is the indispensable resource for professional UK coach, bus and minibus operators. The home of vehicle sales and the latest bus and coach job vacancies, routeone connects professional PCV operators with complete and unrivalled news coverage.

  • Terms & Conditions
  • Privacy Policy
  • GDPR Policy
  • Sustainability
  • Advertise
  • Latest Issue
  • Share Your News
routeonerouteone
Follow US
© 2024 routeone News | Powered by Diversified Business Communications UK Ltd