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routeone > News > Mellor’s European ambitions shining brightly
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Mellor’s European ambitions shining brightly

routeone Team
routeone Team
Published: October 26, 2017
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John Randerson, Mellor MD: ‘Well positioned for European market’

Mellor has continued its quest to become a player on the European stage by signing a distribution agreement with E-Bus of the Netherlands, which also includes Belgium and Luxembourg.

E-Bus will provide sales and support in the Benelux countries. The agreement follows similar deals covering Austria, German and Scandinavia. Mellor says that zero-emission Orion E and the Strata LF low-entry minibuses will be covered by the sales rights, and it has plans to market the Tucana II.

Says MD John Randerson: “Our latest deal means that we now have representation in eight European countries.

“We are well positioned to penetrate the European small bus market, a strategy that we will be launching at the Busworld Europe show in Kortrijk, Belgium.”

E-Bus is owned by Rewin, whose MD Edwin Hobbel adds: “It is good to be working with Mellor. It is extremely forward-thinking in its approach to product development and we believe that our companies enjoy an excellent synergy that will enable us to develop a successful and mutually-beneficial working relationship.

“There is a gap in the Benelux market for small buses with both diesel and electric drivetrains. We see the Orion E as the perfect fit for operators looking for smaller vehicles with zero emissions.”

Earlier this year Mellor confirmed that it was also looking at export markets outside Europe.

www.mellor-coachcraft.co.uk

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