Stagecoach East has become the latest arm of the operating group to introduce its new “inclusive” workwear for its drivers.
The clothing has been specifically designed and produced by manufacturers ICW to be suitable for both women and men as Stagecoach Group seek to encourage a “team mentality”, with a focus also on comfort and giving a professional impression.
Ross Barton, Operations Director for Stagecoach East, says: “We had a very full consultation on the new uniforms – an initial consultation and then a second consultation with further ideas based on the initial feedback.
 “A really important aspect of the new uniforms is that they are so inclusive. The intention is that, as drivers, everyone should wear the same range – if everyone wears the same colours then everyone can feel part of the same team.
“We had a key focus, throughout the development process, on diversity. We are calling it a wardrobe, rather than women’s and men’s clothing – we are one team, so it just makes sense that our clothes are intended to be for everyone.
“We wanted to go for a relaxed style, but also one that remains professional. It could sometimes be, in the past, that the shirts could feel a little uncomfortable for the drivers in their cabs, so we have introduced polo shirts that are more flexible.”
The operator says the aim is to “value everyone’s diversity – understanding and championing the diverse nature of the company and the communities Stagecoach works in across the Eastern region”.
Lewis Freemantle, Driver and Relief Controller, who played a part in the consultation on the designs, adds: “Whether you’re a lover of ties and cravats or not, wear your shirts tucked or untucked, or prefer a male or female fit, the choice is yours. All we ask is that you turn up for work looking your best, representing Stagecoach brilliantly every day.”
