Frankfurt is looking to boost the number of UK groups with a new campaign that invites tour planners to take a closer look at the German city.
‘Frankfurt – Take a Closer Look’ highlights its history, heritage and culture, together with its artisan food and drink.
The campaign has been timed to coincide with the opening this year of the city’s new DomRömer Quarter, a major project to reconstruct parts of the city centre destroyed during the Second World War according to the original plan.
The campaign also highlights that the city’s four- and five-star hotels offer attractive group rates at weekends.
Frankfurt Tourism has produced two new suggested tour itineraries to inspire tour planners.
A three-night city break by air, ‘Discover Surprising Frankfurt’, includes a walking tour of the old town, an evening cruise on the River Main, and the opportunity to experience one of Frankfurt’s famous ‘Apfelwein’ restaurants.
A six-night tour by coach includes Frankfurt and the Rhine-side town of Rudesheim, plus an optional visit to Cologne.
Anke Haub, International Marketing Manager for Frankfurt Tourism, says: “Frankfurt is well known as a major financial and conference centre.
“However, our old town together with the Old Sachsenhausen district, home to our world-famous Apfelwein restaurants, and the Main River offer groups something special, and many memorable experiences.
“Equally important, at weekends, our modern luxury hotels, having said goodbye to their corporate guests, can provide four and five-star accommodation at value-for-money prices that will appeal to group bookers.
“Add to that our ‘new’ old town that officially opens in September, and we have even more reasons to invite group travel organisers and tour planners to take a closer look.”
For copies of the suggested tour itineraries and ‘Frankfurt for Groups’, email Anke Haub at haub@infofrankfurt.de
