Never more than now is the world both a rewarding and, at times, challenging place. With the constant influx of information, stimulation and data, it can also feel confusing — even overwhelming. For many, it can also be isolating and lonely.
Humans are social creatures. We are hard-wired to need connection, to seek friendship — and to benefit from allies. We thrive when we are able to be our authentic selves, comfortable and confident in both our professional and personal lives. In a well-balanced society, everyone is respected for their personal qualities and uniqueness and has the opportunity to reach their full potential — whatever path they choose.
So, what is an ally? It’s quite simple. An ally is someone — often in a position of influence — who supports and champions individuals or groups who are currently underrepresented, while not being a member of that group themselves. Typically, an ally recognises their own privilege and uses it to amplify the voices and experiences of others.
I consider myself an ally to the members of Women in Bus and Coach, because I do exactly that.
But allyship isn’t exclusive to male managers championing women in the transport industry. Despite the common misconception that workplace gender diversity is solely a ‘women’s issue,’ the definition is broader. Anyone can be an ally to someone else. That’s what makes allyship so powerful — it can grow into a network of support, where people use their skills, knowledge and connections to make a difference for others, even if they don’t share the same lived experiences.
So, what holds us back? Why aren’t we all doing this already?
Often, it’s a lack of confidence. We worry that we don’t know enough, or that we’re not entitled to involve ourselves in underrepresented groups’ challenges. But the truth is: You don’t need to know every detail to begin. What matters is your intention — a desire to rebalance inequality. That alone is your starting point.
The first step is to listen.
Listen carefully, reflect on what you hear, and be open to learning. From there, you can begin to advocate. As your confidence grows, so will your situational awareness — enabling you to gently challenge inequality when you see it.
And remember: Allyship is a two-way street. Just as you support others, you must also be open to being challenged in return. That’s part of growth.
Crucially, allyship isn’t about loud gestures or grandstanding. It’s not about adrenaline-fuelled debates or trying to ‘win’ arguments. It’s about consistency, empathy, and persuasion. Being an ally means showing up — not occasionally, but consistently — with humility and purpose.
Hopefully, I’ve inspired you to consider who you might become an ally to. But remember it’s not about you. Good allies stay in the background. They know their role is to elevate others, not to take the spotlight.
Now is a good time to look in the mirror, acknowledge your privileges, and consider how you might make even a small difference. Try it — and see what you can achieve. Society will be better for it.
