Coastliner has partnered with Visit Malton to promote the town’s food events.
The buses will promote the events with an aim to bring in more visitors from across Yorkshire without increasing congestion.
There will also be discount travel packages for the events.
Coastliner General Manager Ben Mansfield says: “We’re delighted to be working closely with Visit Malton to spread the good news about the town’s amazing reinvention as Yorkshire’s Food Capital.”
At the time of writing, no decision on the events due to take place has yet been announced.