Translink is displaying rainbows across its vehicles and billboards as part of its new #chasetherainbow campaign.
The display is meant to advise people to stay home and follow government social distancing advice, as well as spread a message of hope and solidarity.
The company is also asking children to submit rainbow drawings, which will be transformed into a collage to adorn buses, trains and billboards.
Says Chris Conway, Translink Group Chief Executive: “It’s our hope that vehicles and billboards bursting with colour will remind people that they’re not alone and it’s crucial we all act together to save lives.
“We wanted to reach out to the community with our new #chasetherainbow campaign to remind everyone across Northern Ireland that there are better days ahead and that we’re all in this together.
“We would like to thank the public for supporting our employees as we maintain essential public transport in the weeks and months ahead and remind everyone to continue to follow the Public Health Agency advice to stay at home, wash your hands and maintain social distancing.”
