In June the first cohort of trainees began a funded coach driver training programme designed by Coatham Coaches. Is this the future for coach driver recruitment?
For coach operators, traditional means of driver recruitment typically involves advertising, social media, word of mouth, and additional training for those who have signed up from the bus or HGV world. Is a dedicated coach driver training programme – designed to instil coach driving skills and flexible means of working from the very beginning – a better way to retain a workforce and provide the steady stream of drivers the industry needs?
In North Yorkshire, Coatham . . .