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routeone > Drivers > The future of coach driver training and recruitment?
DriversFeaturesTop StoryTraining

The future of coach driver training and recruitment?

Alex Crawford
Alex Crawford
Published: July 19, 2021
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In June the first cohort of trainees began a funded coach driver training programme designed by Coatham Coaches. Is this the future for coach driver recruitment?
For coach operators, traditional means of driver recruitment typically involves advertising, social media, word of mouth, and additional training for those who have signed up from the bus or HGV world. Is a dedicated coach driver training programme – designed to instil coach driving skills and flexible means of working from the very beginning – a better way to retain a workforce and provide the steady stream of drivers the industry needs?

Contents
In June the first cohort of trainees began a funded coach driver training programme designed by Coatham Coaches. Is this the future for coach driver recruitment?Recruitment and retentionNew approachAims and challenges

In North Yorkshire, Coatham . . .

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ByAlex Crawford
Journalist, routeone
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