United Minibuses and Coaches has adopted the CenCount automatic passenger counter camera (APCC) from Centrad on one of its busiest services to lift operational efficiency, gain more accurate passenger data, and reduce the burden of manual counting on drivers.
The Surrey operator has worked with Centrad for a long time. CenCount has been retrofitted to one of its buses that runs for long hours on a high-demand route, with adoption following the launch of CenCount by the supplier last year.
Previously, United Minibuses and Coaches relied on manual counting and ticket sales data to estimate patronage. The new product uses a high-definition camera with intelligent image processing software to automatically carry out the same task with no manual input.
A discreet unit is fitted above the door and linked to a smart counting unit powered by advanced algorithms. That gives what Centrad says is “precise, real-time visibility of passenger movements across the route, regardless of how tickets are purchased or presented.”
Centrad adds how it is continuing to develop the CenCount system’s artificial intelligence capabilities to deliver a richer insight into how customers use services over time. Rather than identifying individuals, it analyses anonymous passenger flow patterns, such as where they board and alight, to help operators to better understand demand.
United Minibuses and Coaches Managing Director Mumtaz Rasool says that the company has long looked to adopt emerging technologies where it benefits operations, safety, or the overall passenger experience.
“We are already deploying AI in other areas of the business, so when we saw the potential of the APCC system, we were keen to pilot it,” he explains.
“We invested time in explaining to our drivers how the system works and, importantly, why it is being installed. As with any new technology, clear communication is key – but once they could see that it helps rather than hinders their role, the feedback from the team has been positive.
“Our approach with any new piece of technology is to pilot it, assess its efficiency and compatibility, and then explore how it can deliver long-term, tangible benefits across the business. With the APCC, the initial signs are extremely encouraging.”
The operator is now exploring opportunities to roll out CenCount across more of its high-demand routes as it continues to invest in technology that supports safer, smarter and more sustainable operations.
