Grant Palmer debuts revised livery application on Enviro200 pair
Grant Palmer has introduced a revised livery application on a pair of Alexander Dennis Enviro200 small buses that were delivered…
Stagecoach new dark blue livery to sit alongside interior overhaul
Stagecoach has formally launched its new corporate livery. All-over dark blue succeeds the most recent combination, which was introduced in…
Neuro research prompts new communication vibrancy at Shearings
In December 2024, Leger Shearings Group introduced a rebrand of the Shearings identity. But this was no ordinary rebrand. A…
Marketing useful for small coach and bus operators, experts agree
Smaller coach and bus operators should not neglect marketing despite their relatively small budgets, experts agreed during a panel session…
Shearings premieres new TV advert
Leger Shearings Group has launched a new TV ad to promote its Shearings brand. The advert, which was first seen…
Metrobus livery and logo overhaul leverages growing hydrogen fleet
Go-Ahead Group subsidiary Metrobus has announced a livery and brand overhaul, including fleet name application. It follows the scheme for…
New logo for First Bus is part of ongoing business overhaul
First Bus has introduced a new logo as part of what the operator says is unification of its “many identities…
Stagecoach chases commuters with new bus marketing campaign
Stagecoach has launched a new marketing campaign aimed at working adults, entitled “Sometimes, It’s Time for the Bus". The promotional…
Local events marketing proves key for Stagecoach East
A marketing campaign to target passengers attending local events and attractions is reaping success for Stagecoach East. Press releases encouraging…
National Express launches major scheduled coach brand campaign
National Express has upped the marketing ante in the increasingly competitive scheduled coach service market with the launch of brand…
